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LiveWire Media, Inc. Poised To Deploy LiveAxis Technology In Distance Learning & Corporate Communications Environments

Market Wire - December 31, 1969

LiveWire Media, Inc. [www.livewiremedia.net], a technology company that is revolutionizing the capture and distribution of live content, has expanded its operations to include services offerings in the ever-growing areas of distance learning and corporate communications. The Company's LiveAXIS technology [www.liveaxis.com] enables organizations (i.e. academic institutions, commercial training providers, corporations) to significantly enhance or establish distance learning and corporate communications activities in a high-quality, cost-effective manner.

LiveAXIS in Distance Learning:

LiveAXIS allows for the remote collection, production and delivery of broadcast-quality audio and video content. After equipping a client's facilities with LiveAXIS, distance learning events of any kind (i.e. educational courses, lectures, academic conferences, corporate training programs, professional seminars, business meetings) can be:

Broadcast live over the Internet or traditional mediums. Archived in an easy-to-navigate, online catalogue for access on-demand. Produced into various physical formats, such as VHS tapes, DVDs, interactive CD-ROMs, Internet media, CDs and audio tapes, and distributed via electronic commerce and traditional retail outlets.

End users can access live and archived Web broadcasts by subscription or pay-per-view, on a password-protected basis. All LiveAXIS-driven online catalogues are organized by category and fueled by a high-powered search engine. In addition, archived broadcasts and products created via LiveAXIS can be made available within hours of an event's conclusion.

LiveAXIS can be installed in either a single LiveRoom configuration or a multiple LiveRoom configuration. Both setups offer the afore-mentioned capabilities. However, equipping multiple locations with LiveAXIS provides for the interactive exchange of audio, video and data between a group of interconnected LiveRooms. One of the major advantages to both single and multiple configurations lies in the fact that no audio/visual engineering staff needs to be present in any of the LiveRooms at the time of an event.

HR Technologies Deal:

HR Technologies, a developer human resources technology, recently contracted LiveWire Media to create a series of sales and training productions pertaining to its flagship software product, known as HRScope. Using LiveAXIS, LiveWire Media records individual sales and training sessions specific to HR Scope, and then produces the content and makes it available in various formats (i.e. streaming media, online Powerpoint presentations, interactive multi-media using Macromedia Flash and VHS tapes).

As a result, current and prospective clients can conveniently access such productions from any computer or VCR. Normally, HR Technologies sales reps would travel all over the country and spend hours on the telephone in order to give these sales and training presentations. LiveAXIS enables HR Technologies to increase the reach and efficiency of its sales personnel by minimizing the time and travel expenses associated with educating customers and potential clients in respect to HRScope software.

To sample some of LiveWire Media's work for HR Technologies, visit www.liveaxis.com. For more information on HR Technologies and HRScope, visit www.hrscope.com.

Distance learning represents just one of many commercial applications for LiveAXIS. LiveWire Media has already deployed the technology in the music industry via its subsidiary, Burn-One [www.burn-one.com]. Using LiveAXIS, Burn-One remotely records live performances taking place at music venues across the nation from its headquarters in Westchester County, NY. Burn-One then produces the content and distributes it in a variety of formats (i.e. CD, VHS, DVD, Internet media, broadcast).

LiveAXIS is a proven and scalable solution that can be tailored to meet the specific needs of each client of LiveWire Media. For more information on LiveWire Media and its capabilities in the area of distance learning, visit the newly redesigned LiveAXIS Web site at www.liveaxis.com.

About LiveWire Media, Inc.:

LiveWire Media, Inc. is a technology company that develops multi-media recording and broadcast solutions designed to enable content providers to increase their reach and audience, lower costs, and increase functionality. LiveWire Media has created and brought to market LiveAXIS, a groundbreaking technology for capturing, producing and disseminating live audio and video content.

About LiveAXIS:

LiveAXIS technology enables the remote collection, production and distribution of CD-quality audio and broadcast-quality video, from any location in the world, at a fraction of the cost of traditional live recording methods. With LiveAXIS, high-quality multi-media content can be recorded, archived, produced and circulated in large quantities, more efficiently and economically than ever before. In addition to the distance learning and corporate communications arenas, LiveWire Media has applied this first-of-its-kind technology to the music industry through its d/b/a, Burn-One.

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