Education & Distance Learning Enthusiasts- Anheuser-Busch Selects Arel Communications to Provide Interactive Distance Learning System

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Anheuser-Busch Selects Arel Communications to Provide Interactive Distance Learning System

Business Wire - December 20, 1999

Business Editors

ATLANTA--(BUSINESS WIRE)--December 20, 1999

Arel To Install Hundreds of Virtual Classrooms Nationwide

Arel Communications & Software, Ltd. (NASDAQ: ARLCF), the world's leading provider of interactive distance learning (IDL) systems, today announced that it has been selected by Anheuser-Busch Companies, Inc. (NYSE: BUD), the world's largest brewer of beers such as Budweiser and Michelob, to install an interactive distance learning system which will provide training programs for employees of Anheuser-Busch and its independent wholesalers across the United States.

The contract, calls for the installation of IDL systems to the existing Busch Satellite Network, which will provide real-time, two-way interactive training programs for its corporate employees and wholesalers across the United States. In addition, Anheuser-Busch has an option to order additional classrooms during 2000. EchoStar Communications Corp. (NASDAQ: DISH), a value-added reseller of Arel's interactive distance learning products, will deliver, install and support Arel's IDEAL (Interactive Distance Education and Learning) system to hundreds of Anheuser-Busch independent wholesalers. EchoStar previously installed a similar IDEAL system for Lucent Technologies (NYSE: LU).

Arel's IDEAL system enables an instructor to broadcast, control and conduct real-time interactive sessions from one center to a large number of participants in remote locations, who can actively participate in the lecture and interact with the instructor by inputting simple keystrokes on personal interaction devices. Participants in "virtual classrooms" can engage the instructor in an interactive conversation, while everyone on the network hears both question and responses.

With Arel's IDEAL system, Anheuser-Busch will be able to hold training sessions from its central location to their network of independent wholesalers in remote locations. Student results are compiled and saved in the Arel robust SQL database package and are available for immediate display to all participants. Instructors can also analyze class results in real-time, providing valuable feedback on his/her own teaching performance.

"We are excited to provide our system to Anheuser-Busch," said Moshe Ben-Yishai, president and chief executive officer, Arel Communications & Software, Inc. "Arel's IDEAL system provides a quick and cost-effective method for companies to train or to bring important information to employees who are spread across a wide geographic region."

About EchoStar Communications Corp.

EchoStar Communications Corp. includes three interrelated

business units:

-- DISH Network(TM), EchoStar's state-of-the-art DBS system that

offers customers over 300 services of digital video and

CD-quality audio programming, fully MPEG-2/DVB compliant

hardware, installation, financing and leasing.

-- EchoStar Technologies Corporation (ETC, formerly HTS(TM) Houston

Tracker Systems, Inc.), designs, manufactures and distributes DBS

set-top boxes, antennae and other digital equipment for the DISH

Network and various international customers that include

ExpressVu Canada and Telefonica's Via Digital system in Spain.

ETC also provides uplink center design, construction oversight

and project integration services for customers internationally.

-- Satellite Services provides the delivery of video, audio and data

services to business television customers and other satellite

users. These services include satellite uplink, satellite

transponder space usage, and other services.

The DISH Network currently serves over 1.5 million customers. DISH Network is a trademark of EchoStar Communications Corporation. HTS is a trademark of Houston Tracker Systems, Inc. DISH Network is located on the Internet at http://www.dishnetwork.com

About Arel Communications and Software

Arel Communications and Software, Ltd., Yavne, Israel, and its Atlanta-based U.S. subsidiary, Arel Communications and Software, Inc., market the IDEAL family of interactive distance learning products including its new PC-based Spotlight application. The company's ArelNet Ltd. subsidiary designs, develops, produces and markets value-added communication and IP telephony products for telephone carriers, Internet Service Providers (ISPs) and other network operators worldwide.

All trade names are the property of their respective owners. This press release is available on the KCSA Worldwide Web site at www.kcsa.com

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