Education & Distance Learning Enthusiasts- McGraw-Hill Puts Music Appreciation Course Online For College Students

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McGraw-Hill Puts Music Appreciation Course Online For College Students - Brief Article

Educational Marketer - November 13, 2000

McGraw-Hill Education (New York) has teamed up with Woodland Hills, CA-based icubed to launch McGraw-Hill's first online course for college students.

The course, On Music, integrates Web-based course material with accompanying CD-ROMs, including photographs, video clips and more than 20 hours of music. The course with three CD-ROMS costs $60, said Chris Freitag, executive editor of McGraw-Hill Humanities/Social Sciences.

Course administration and organization is completely online. Professors use the syllabus and curriculum as is, or customize them. Administrative tools include online quizzes and testing and an electronic grade book.

The course was launched this month and is being used at 11 colleges this fall. A few more colleges are expected to begin using the course in the spring, but the real impact on the market should be seen next year, Freitag said. Originally McGraw-Hill focused on marketing the course for distance learning programs at two-year community colleges. "What we have found is considerable interest in this product as a textbook replacement at both two-year and four-year colleges," he said.

Freitag said the course may be McGraw-Hill's first online college course, but he and others in the company are looking to expand with similar offerings.

The course joins other McGraw-Hill electronic products for the college market, including PageOut, a custom course Web site creation tool; Online Learning Centers that follow McGraw-Hill textbooks; and Primis Online, through which professors can deliver custom material, including e-books, to their students.

Icubed develops and markets instructional programs and materials for educational institutions and the consumer market.

Contact: McGraw-Hill Education can be reached at (212) 512-2000.

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